Tourism benefits from world cup success
The rugby world cup was a huge success commercially for NZ, and the feel good factor of a home win also added to the huge benefit of hosting such an event.
The NZ Rugby World Cup lured thousands of hard-core rugby fans from UK, France, and Australia; visitor arrivals increased by 26% compared to September 2010 which is great news.
New Zealand needs to keep momentum going and TIA is encouraging the incoming government to provide the means to ensure further development of the sector. The Tourism Industry Association New Zealand (TIA) has commented on this great achievement, yet concluded this is not enough.